New Features

AC-SalesView Module

Get sales alerts, detailed lead information and Jigsaw integration from ActiveConversion's new sales-centric view add-on. The assigned sales rep will only see their leads and alerts, and is able to add prospects to auto-nurturing campaigns. The built-in Jigsaw integration lets sales rep find info for the company that they are prospecting. Sales can now be aligned with marketing without sales reps accessing marketing information. And use it with or without Salesforce.com.

Adwords API Integration

See which campaigns produce the best leads. Identify the keywords that deliver the most leads. And see how many leads are coming from Google Adwords. Coming soon - cost per lead calculation!

Explicit Company Data

ActiveConversion will automatically display a company's estimated number of employees, revenue, industry and location. This capability, which used to cost thousands of dollars per year from credit database providers, is now included in all ActiveConversion subscriptions.

Scheduled Campaign Builder

Need to generate a series of emails easily, after a prospect fills out a form, or when you are starting an email marketing campaign? This feature will send pre-selected email at specified intervals.

Auto-Lead Nurturing

Create mini-campaigns that will send pre-defined emails to prospects while they are in the funnel. If they respond, the lead score is incremented. get them warm and KNOW when they want to be contacted - automatically.

Automatic Lead Routing and Improved Lead Management

Automatically assign leads to sales reps by geographical territory, or by special tags. Easily see what each sales rep has been assigned for leads.

Outlook Plug-in Integration

Use Microsoft Outlook to send email that will be tracked in ActiveConversion and get real-time feedback of the prospect's interest.

Integration with 10 major ESPs

Use ActiveConversion with your existing ESP or choose one that meets your needs better. ESPs that can integrate easily ActiveConversion's B2B integrated marketing system include: VerticalResponse, Constant Contact, iContact, Cakemail, Campaigner, Exact Target, Jangomail, Listrak, Streamsend, Bronto, and MailChimp.