Advisory Board

ActiveConversion’s advisory board is a committed group of industry veterans who provide insight & guidance on the strategic direction of our company.

Their influence supports and informs decisions that advance our mission of making marketing and advertising drive better ROI.

Arthur “Art” Wong

Art is currently working as the Chief Executive Officer for Global Cyber Security at Singtel, a multi-billion dollar telecommunications company.

Art previously served as Senior Vice President and General Manager of Security at DXC Technology Company. He also served as Senior Vice President and General Manager of Enterprise Security Services at Hewlett Packard Enterprise (HPE). He has also founded and managed five technology startups; including IT security companies such as Secure Networks (acquired by McAfee) and SecurityFocus (acquired by Symantec).

Darby Sieben

Darby is currently a Ventures Advisor at RBC Ventures, the venture capital arm of Canada’s largest bank.

Darby is a digital media and technology professional with over 20 years of experience in various management and executive-level roles at both private and publicly traded companies. Previously, he was the Vice President of  Strategy & Partnerships at Yellow Pages and was considered an impact leader, who was critical in helping transform the company from traditional print to a digital powerhouse.

Kelly G

Kelly has been successful in a number of entrepreneurial ventures, most notably when he co-founded Net Effects which was later sold to Ask Jeeves.

Kelly has a diverse background in entrepreneurship and technology across a range of industries. He has been an Entrepreneur in Residence at Calgary Technologies Inc and also a late co-founder at Pangaea Corporation, a venture capital startup. His experience includes being the Chief Technology Officer of Loa Corporation. He also served as VP of DKW Systems (Western Canada’s largest publicly traded IT firm back then) and a VP at Humana Training Centers.