WHAT IS A CUSTOMER DATA PLATFORM?

A Customer Data Platform (CDP) gives you a centralized view of your customer using persistent identity resolution and intent data. It eliminates data silos to give your team everything they need to find more leads and close more sales.

MORE THAN LEAD GENERATION. MORE THAN AUTOMATION. MORE THAN ANALYTICS.

While it contains some of the features of other tools, a customer data platform is different than anything you’ve ever used before. Below, you can see a simplified architecture of how the platform processes data. If it looks complicated, that’s because it is. But, don’t worry! It all comes through an easy-to-use and simplified interface for you to use.

PERSISTENT IDENTITY RESOLUTION

Persistent identity resolution collects data across devices, channels, and time.

With our platform, you can unmask the people engaging with your brand and follow them through the buyer’s journey; no matter where they’re visiting from or how long it’s been since they last engaged.

FIRST & SECOND PARTY INTENT DATA

First-party data is anything coming from activity on your own website, very important – but only part of the story.

Second-party intent data involves data that is from another business’ assets such as a publisher’s website. This data lets you see who is showing intent with specific content related to your business and helps narrow down which leads are displaying the highest levels of interest.

REAL-TIME INTELLIGENCE & PERMANENT ATTRIBUTION

Activity data is most valuable when you’re able to see it as it’s happening. Our platform shows you the data live and can even email specific team members to inform them when key prospects are re-engaging.

The data also shows campaign attribution as leads appear, so you can be confident your advertising dollars are driving results.

PREDICTIVE ANALYTICS

Nobody wants to waste time on unqualified prospects. With built-in predictive analytics, leads can be scored by their level of purchase intent and potential to become sales opportunities.

Predictive analytics improves forecasting, streamlines sales, and helps you understand what’s working.

See It In Action

Our customer data platform gives you more sales opportunities and marketing insight to help your business grow. Want to learn more?

Are You a Publisher?

We enable media publications to monetize their data by connecting your advertisers with your subscribers who are showing intent.