Calgary, Alberta (February 14, 2017) – ActiveConversion CEO, Fred Yee, predicts increased optimism in the North American industrial sectors will lead industrial businesses to embrace new sales and marketing technology at a rapid rate, as published in the 2017 Predictions Report released annually by the Sales Lead Management Association.
“As the competition begins to adopt new technologies, old school notions of selling only to the ‘customers I know’ will begin to feel outdated,” says Yee. “An increased number of industrial businesses will expand their boundaries, realizing that it is possible to reach a larger market with improved sales and marketing capabilities.”
As the founder and CEO of ActiveConversion, Fred has an established history working closely with industrial companies to help drive sale growth through improved lead generation and identification. Fred’s experience with industrial manufacturers, distributors, and service providers gives him a unique perspective into the changing needs of industrial businesses and the direction they will take going forward.
Of the 13 sales and marketing CEO’s featured in the 2017 report, Fred was the only executive to focus specifically on conditions related to industrial sales and marketing.
Established in 2007, the Sales Lead Management Association is the industry voice for the rapidly growing marketing technology sector. With a membership base across North America, the SLMA aims to help organizations manage sales leads effectively while keeping members up to date with the latest industry innovations.
ActiveConversion is North America’s leading provider of marketing technology and services for businesses operating in the industrial sectors. With headquarters in Calgary, Alberta, ActiveConversion helps industrial businesses connect with buyers, understand sales prospects, and simplify marketing efforts. Since 2004 ActiveConversion has completed over 500 projects helping businesses identify opportunities in their target markets.
To learn more about ActiveConversion please visit www.ActiveConversion.com