Calgary, Canada, [February 5, 2010] – ActiveConversion today announced that it has been named the latest winner of the Best of SaaS Showplace program, which is aimed at promoting the measurable business benefits being delivered by today’s Software-as-a-Service (SaaS) solutions.
The BoSS Awards program was announced in January 2009 by THINKstrategies as an initiative aimed at bringing greater attention to SaaS and cloud computing companies that are producing tangible business benefits for specific user organizations. These benefits include increased sales, lower costs, higher customer satisfaction, faster operations and greater profitability.
ActiveConversion is a leading provider of marketing measurement, lead management and demand generation systems for companies with fewer than 1000 employees. Its solutions make it easy for companies to see which marketing initiatives are paying off, and to produce sales-ready leads.
The company also announced record bookings in Q4 2009. In addition, revenue was up almost 45% from the year before. As a private company, it does not report its financials.
“We are pleased to be recognized by THINKstrategies and the SaaS Showplace for the business value of our on-demand software,” said Fred Yee, CEO and co-founder, ActiveConversion. “It adds to an incredibly great year we had in 2009, and further validates the marketing and sales value of ActiveConversion for small to medium sized business.”
“Generating quality sales leads has never been more difficult due to today’s tough economic climate,” stated Jeffrey M. Kaplan, the founder of the SaaS Showplace and Managing Director of THINKstrategies, the strategic consulting firm which conceived and administers the Showplace. “ActiveConversion’s on-demand marketing automation solutions enable companies to increase their marketing effectiveness and fuel greater sales success.”
Visit www.ActiveConversion.com for more information and to get a free trial.
ActiveConversion is the technology leader in total marketing measurement (TMM) and demand generation for SMBs. We help companies manage marketing ROI on multiple marketing campaigns and know which leads are sales-ready. Our product automates lead nurturing, scoring and demand generation so that you can do more marketing with fewer resources. ActiveConversion helps over 200 installations make intelligent sales and marketing decisions every day. We are a proud partner of Salesforce.com, VerticalResponse, Jigsaw, Google and many other industry leaders. For more information, please visit www.ActiveConversion.com or call 1-877-872-2764.