Calgary, AB – Marketing services and technology firm ActiveConversion (formerly FP iMarketing) has won an Interactive Media Award for outstanding achievement with regards to its work on the Xi Safety website.
ActiveConversion designed the new website to highlight Xi Safety’s experience as a leader in the safety industry on industrial projects across North America. The site highlights past projects and incorporates strong conversion elements to help Xi Safety identify potential sales leads visiting the site.
“Safety is important in the energy sector, where Xi Safety has many of clients. Their website needed to showcase their business as trusted safety experts to encourage business relationships with large scale energy firms” says website designer Martha Boulianne.
The judging criteria for the Interactive Media Awards include the strong use of design, content, feature functionality, usability, standards compliance and cross browser compatability.
The Interactive Media Awards recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement.Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition is designed to elevate the standards of excellence on the Internet and offer winners a boost in marketing and exposure.
ActiveConversion is North America’s leading provider of marketing technology and services for businesses operating in the industrial sector. ActiveConversion helps industrial businesses diversify their customer base, grow revenue, and reach new markets. Since 2004 ActiveConversion has completed over 500 projects helping businesses identify opportunities in their target markets and has been nominated by Deloitte as a Tech Company to Watch for its technology and thought leadership.
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