Lead nurturing is the process of communicating with prospects who are not yet ready to buy. B2B Blogging enables marketers to contact such prospects on an ongoing basis with informative content.
Only 10 to 25 percent of all leads are sales-ready. A similar percentage of leads are not qualified at all. This means 50 to 80 percent of all leads generated are potentially wasted if no appropriate action is taken.
With B2B Blogging, marketers can nurture leads that are not yet sales-ready by accelerating the buying cycle. ActiveConversion’s automated lead generation and nurturing technology increases qualified leads and marketing campaign ROI.
Click “get whitepaper” to begin your free download on how to implement an automatic lead nurturing plan for your business.