This is due in part to lengthy sales cycles. A typical B2B sale can occur 3-12 months after a lead sees the ad or content. By this point, the advertiser has forgotten where the lead came from. We ensure that doesn’t happen & provide the advertiser with the sales intelligence to pursue leads that have shown interest – even if the sales cycle is much further out.
We give both B2B media companies and their advertisers a system that makes advertising work in ways it couldn’t before our technology.
Your industry-specific content gets advertisers in front of their target audience.
When people click on ads & content, it’s a strong indicator of interest (especially in B2B, where no one visits a business website for no reason).
We can use this intent to create pre-qualified leads for your advertisers to market and sell to.
We connect the outputs of advertising, marketing, and trade shows to later purchases, providing lead attribution and also making the ad/content work to create a sale.
60% of our media partners’ top industrial advertisers use ActiveConversion
10X more leads are attributed to advertising with you
Exponentially increase revenue generation from your subscriber base
We’re currently growing our publisher network and exploring opportunities with B2B media companies. There’s no cost to qualified publishers! See a potential fit? Fill out our partnership form and we’ll be in touch shortly to start the discussion.