More and more B2B advertisers are doubting the value of media advertising

This is due in part to lengthy sales cycles. A typical B2B sale can occur 3-12 months after a lead sees the ad or content. By this point, the advertiser has forgotten where the lead came from. We ensure that doesn’t happen & provide the advertiser with the sales intelligence to pursue leads that have shown interest – even if the sales cycle is much further out.

52% of advertisers cite difficulties in accurately measuring ROI as their biggest source of frustration

And if they can’t see ROI, they assume there is none.

ActiveConversion makes intent-driven advertising and marketing work for B2B media

We give both B2B media companies and their advertisers a system that makes advertising work in ways it couldn’t before our technology.

Your industry-specific content gets advertisers in front of their target audience.

When people click on ads & content, it’s a strong indicator of interest (especially in B2B, where no one visits a business website for no reason).

We can use this intent to create pre-qualified leads for your advertisers to market and sell to.

Combining intent with identity resolution gives advertisers immediate ROI

We connect the outputs of advertising, marketing, and trade shows to later purchases, providing lead attribution and also making the ad/content work to create a sale.

And our media partners’ results speak for themselves.


60% of our media partners’ top industrial advertisers use ActiveConversion


10X more leads are attributed to advertising with you


Exponentially increase revenue generation from your subscriber base

Apply to be a part of our Publisher Network

We’re currently growing our publisher network and exploring opportunities with B2B media companies. There’s no cost to qualified publishers! See a potential fit? Fill out our partnership form and we’ll be in touch shortly to start the discussion.