Use targeted ads in publications to find qualified leads showing interest in what you do.
Identify your most engaged accounts using intent data and smart scoring.
Take leads from interest to action with powerful built-in ABM features.
Translate your ads & sponsored content in digital publications into actionable sales intelligence. Get insight into the people engaging with your ads and then follow them as they travel down the sales pipeline.
On average, the click to conversion rate of a B2B ad on Google is roughly 2%. LinkedIn (a B2B favorite) tends to fare better with a 6.1% conversion rate but that’s far from ideal. AdCONNECT by ActiveConversion consistently converts at 50% or higher.
Without visibility and attribution, the decisions you make are like throwing darts blind. Our technology follows interested prospects from initial engagement to final purchase.
Have more meaningful interactions with prospects by understanding exactly what they are interested in. Our software makes it easy to know which products or services a buyer is considering, allowing sales teams to reach out with relevant information. Improve sales efficiency by getting to the root of customer needs.
Our Pay For Performance program ensures your marketing budget is directly contributing to the bottom line. Similar to PPC, this option allows you to pay for your advertisement per lead generated.
Want to know more about how we turn media advertising from views into clicks? Looking for answers to specific questions? Get in touch with our team.